The Campaigns & Activations section shows how Hundredjack translates its marketing strategy into concrete actions.
It introduces the creative concepts and initiatives that bring the brand to life, while the detailed campaign descriptions are documented in Appendices → Marketing Campaigns.
This page provides an overview: how campaigns are structured, the types of activations we run, and how they connect to demand generation.
Execution of flagship campaigns (Punch Test, Who You Are) is tied to the initial seed funding round (see Financials → Use of Funds). These campaigns establish Hundredjack’s presence with both patients and professionals.
Create awareness of the Hundredjack brand.
Showcase the uniqueness of custom, certified products.
Drive patients into clinics by making demand visible and aspirational.
Hero Campaigns → High-visibility concepts built around bold visuals, storytelling, and influencers. Example: The Punch Test — MMA fighter demonstration of mouthguard safety.
Athlete & Lifestyle Partnerships → Sponsored fighters, boxers, and hockey players for mouthguards; artists and cultural influencers presenting grillz as a luxury, safe alternative.
Grassroots Activations → Collaborations with sports clubs and gyms, where young athletes and their parents are introduced directly to custom mouthguards.
Digital Campaigns → Social-first content — reels, shorts, and photo campaigns with high-contrast visuals that highlight products and brand identity.
Campaigns drive patients to the 3D configurator.
Configurator leads patients to partner dentists.
Dentists place orders via SaaS, fulfilled by certified labs.
This ensures every campaign directly reinforces the Hundredjack business model.