Format: Short testimonial-driven videos (15–30s), team activations, and parent-oriented visuals.
Style: Real, authentic, family-focused. Less cinematic, more grassroots credibility.
Tone: Trust, safety, professionalism — Hundredjack as the “approved choice” for kids, teens, and parents.
Not every patient is a pro fighter or a rapper.
Hundredjack must also win trust at the grassroots level → young athletes, parents, and local communities.
This campaign highlights:
Sports clubs → boxing gyms, hockey teams, football academies.
Parents → who care about safety and certified products.
Dentists → positioned as the local entry point for these patients.
👉 Message: Hundredjack is the safe, certified standard — from kids in the gym to pros in the ring.
Scene 1 – Club Energy
Kids/teens in training (boxing, hockey, football).
Coaches giving instructions, parents watching.
Scene 2 – The Moment
Close-up: child puts in a Hundredjack mouthguard.
Parent nods in relief, coach claps their shoulder.
Scene 3 – The Message
On-screen tagline: “Certified Protection. From grassroots to pro.”
Scene 4 – Call-to-Action
Dentist logo or clinic partner overlay → “Available at your trusted dentist.”
Build local credibility → parents trust dentists who offer certified products.
Convert sports clubs into marketing partners (win-win: they promote safety, we provide access).
Funnel patients directly into dentists via club activations.
Action shots of kids in training.
Dentist/dental clinic shot included → professional anchor.
Simple parent/dentist testimonial lines: “I feel safe knowing it’s certified.”
Club highlight videos (30s).
Parent testimonial snippets (15s).
Social photo packs (team photos with branded mouthguards).
Clinic co-branded flyers/posters for offline visibility.
Partner gyms + clubs as local influencers.
Paid ads targeting parents of young athletes (boxing, hockey, football).
Dentist partners → co-branded distribution in clinics.
Grassroots → community sponsorships (local tournaments, youth leagues).
Dentist adoption → clinics onboarded via club referrals.
Parent trust → leads captured via clubs → turned into appointments.
Order volume → measurable bump in mouthguards for youth athletes.
⚡ This campaign isn’t about shock value (Punch Test) or aspirational lifestyle (Who You Are).
It’s about building the foundation of trust and volume: parents + clubs → dentists → Hundredjack ecosystem.