Marketing Campaigns are the creative execution layer of Hundredjack’s go-to-market strategy.
While the business plan defines positioning and distribution, this section translates strategy into concrete campaigns that create awareness, demand, and cultural relevance.
Hundredjack campaigns must achieve three things:
Educate → Show why unsafe, uncertified products are dangerous.
Inspire → Make custom dental products aspirational and desirable.
Convert → Drive patients to clinics, turning campaigns into direct sales.
Campaigns are designed for high visual impact, emotional connection, and viral potential. They focus on athletes, influencers, and communities that amplify the brand.
Campaign Concept: "The Punch Test"
Hero video showing dramatic difference between cheap mouthguards and Hundredjack certified ones.
Involves founder Andrea + sponsored MMA fighter Manolo.
Educational and entertaining — designed for virality.
Campaign Concept: Athlete Endorsements
Partner athletes wearing custom Hundredjack mouthguards.
Content focuses on safety, personalization, and identity in sport.
Campaign Concept: Lifestyle & Grillz
Influencers and artists showcasing luxury grillz.
Frames grillz as both a fashion statement and a safe, certified product.
Campaign Concept: Community & Clubs
Collaborations with local sports clubs.
Emphasizes accessibility and trust, targeting parents and young athletes.