Format: Hero ad (30–45s) + long cut (2–3 min) + endless short-form cutdowns.
Filming approach: Follow a single talent (athlete, artist, influencer) for a day. Natural, documentary-like, cinematic.
Style: Authentic, stylish, and energetic. Mix of raw sports/lifestyle realism with polished brand moments.
Tone: Not forced advertising — product is at the center, but placed naturally in the flow of life.
Athletes → boxers, MMA fighters, hockey players, footballers.
Artists/Influencers → rappers, DJs, fashion-forward personalities.
Unifying Factor → All talents wear their personalized Hundredjack mouthguard or grillz, reflecting both safetyand identity.
Hundredjack isn’t just a product. It’s who you are.
For an athlete, it’s protection when everything’s on the line.
For an artist, it’s expression when the spotlight hits.
For every user, it’s the union of safety + personalization.
The campaign shows how Hundredjack products are part of real life, real performance, real personality — not staged, but embedded in daily routines.
Scene 1 – Morning
Talent wakes up, gears up for training.
Close-up: custom Hundredjack mouthguard waiting in its case.
Scene 2 – Training / Action
Gym shots, sweat, sparring.
Mouthguard in slow-mo as the fighter takes a hit, spits water, laughs.
Scene 3 – Crossover Moments
Evening: same person outside the gym, hanging with friends.
Grillz or mouthguard worn as style accessory in social setting.
Subtle product presence — not forced, but central to identity.
Scene 4 – Hero Shot
Direct to camera:
“This isn’t just protection. This is who I am.”
Outro
Hundredjack logo + tagline:
“Certified Protection. Personal Identity.”
Unify audiences: sports, lifestyle, fashion.
Show versatility: mouthguards (safety) + grillz (expression).
Drive aspiration: make people want their own unique version.
Provide endless content: one shoot = dozens of edits.
Intimate close-ups (product, smiles, hits).
Naturalistic b-roll (training, studio, stage, nightlife).
Hero moments: product at the center, but through context.
Tone: authentic, stylish, powerful — not commercialized.
Hero video (30s–45s): One story, cinematic arc.
Mini-clips (15s): single product moments (bite guard close-up, slow-mo hit, grillz shine).
Photo assets: lifestyle portraits + action stills.
Behind-the-scenes: natural, funny, trust-building (laughs, bloopers, personal talk).
Hero ads → YouTube, landing page, campaign microsite.
Short-form content → TikTok, Instagram Reels, Stories.
Paid targeting:
Athletes + sports communities (safety message).
Fashion/lifestyle + music (identity message).
Parents of athletes (safety + trust).
Organic: talents post to their own audiences, expanding reach.
Engagement (shares, saves, comments).
Dentist onboarding (increased credibility via athletes/influencers).
Configurator usage spike after launch.
Media coverage across sports + lifestyle outlets.