Format: 30s hero ad (with 15s cutdowns for socials).
Style: Cinematic, high-frame-rate slow motion, with realistic VFX and sound design.
Tone: Starts gritty and disturbing, ends confident and heroic.
Andrea (Founder of Hundredjack) → human connection, authority, and authenticity.
Manolo (Sponsored MMA Fighter) → credibility, physicality, and raw sports power.
Scene 1 – Hook (Direct to Camera)
Andrea faces camera against clean, minimal background.
Line: “Hey, I’m Andrea, founder of Hundredjack. Do you know what happens when you wear a bad mouthguard?”
He puts in a generic mouthguard.
Scene 2 – Impact (Version 1: Bad Mouthguard)
Manolo enters from the side and delivers a punch.
Slow-motion impact: Andrea’s face contorts, VFX teeth and mouthguard shards fly out violently.
Tone: dark, gritty, disturbing realism.
Scene 3 – Rewind
Fast rewind effect: flying teeth and debris are sucked back into Andrea’s mouth.
Reset to just before the punch.
Scene 4 – Impact (Version 2: Hundredjack Mouthguard)
Andrea (firm voice): “You know what happens when you wear our certified mouthguard?”
Manolo delivers the same punch.
Slow-motion again: this time Andrea absorbs the hit, face shakes but mouthguard stays intact, no damage.
Tone: bright, cinematic, heroic.
Scene 5 – Tagline
Andrea smiles at camera, mouthguard perfectly in place.
Line: “Meglio un dente parato che un dente saltato.”
Scene 6 – Outro
Hundredjack logo + tagline:
“Hundredjack. Certified Protection.”
Music hit / punch echo into silence.
VFX: Teeth and plastic shards must be hyper-realistic → hire strong VFX artist.
Sound design:
Bad hit = cracking, distorted impact.
Good hit = clean, heavy bass thud.
Lighting:
Bad mouthguard = dark, harsh shadows.
Hundredjack = brighter, cinematic glow.
15s TikTok/Reels: Hook → bad hit → rewind → tagline.
Memeable stills: Andrea mid-punch (teeth flying vs. mouthguard intact).
Behind-the-scenes: Andrea + Manolo laughing, fake teeth props → builds virality + authenticity.
Hero Video: YouTube, landing page, investor presentations.
Cutdowns: TikTok, Instagram Reels, Stories.
Behind-the-scenes: Instagram/TikTok → relatable, trust-building.
Paid ads:
Target sports audiences (MMA, boxing, hockey).
Target parents of young athletes (safety angle).
Dental associations (credibility angle).
Lifestyle/fashion (for crossover with grillz audience).
Views & shares (virality).
Website traffic to configurator.
Dentist bookings driven by campaign CTA.
PR coverage (“founder takes a punch for his brand”).