The Marketing Strategy explains how Hundredjack builds awareness, generates demand, and positions itself as the trusted brand for custom dental products.
Unlike traditional dental marketing, which targets only professionals, Hundredjack uses a dual approach:
Consumer-driven campaigns to create pull from patients.
Professional-driven outreach to ensure dentists and labs capture that demand.
Execution of flagship campaigns (Punch Test, Who You Are) is tied to the initial funding round (see Financials → Use of Funds). These campaigns establish Hundredjack as a category-defining brand from day one.
Hundredjack stands for safety, personalization, and certified quality.
The brand is consumer-facing, designed to be aspirational (like Nike or Apple in their categories), while also being professional-facing, trusted by clinicians.
Narrative: “Custom products that reflect identity, delivered safely through dentists.”
Influencers & Athletes → Sponsorships with MMA fighters, boxers, hockey players, and other athletes who showcase custom mouthguards.
Lifestyle Creators → Partnerships with artists, musicians, and luxury influencers who highlight grillz as aspirational items.
Social Media Campaigns → Visual-first content (short videos, bold photography) showing the product in action.
Sports Clubs → Partnerships with gyms, fight clubs, and sports organizations to drive grassroots awareness.
Dentist Outreach → Campaigns explaining added revenue and differentiation clinics gain by offering Hundredjack products.
Continuing Education → Training and workshops that position Hundredjack as innovation + credibility.
Lab Engagement → Recruitment into the Hundredjack Labs network, framed as access to demand + standardization + brand strength.
Configurator as a Magnet → Consumers drawn in by the 3D configurator.
Website & Platform → Converts interest into appointments with dentists.
Dentra Connect → Embedded in clinic websites, ensuring captured marketing traffic becomes conversations, not bounce.
Build Hundredjack into the category-defining brand for safe, personalized dental products.
Scale campaigns from Italy and Estonia into Germany and other EU markets.
Layer in representatives and B2B partnerships once the brand foundation is established.