Phase 3 – Scale Ops & Market (Months 4–6)

Objective: Expand operations, stabilize product quality, and activate market traction.

Core Actions

1. Customer Success / Support Hire

   • Focus: dentist onboarding, client support, issue resolution.

   • Deliverables:

     • Standard onboarding flow for new clinics (from account creation → first order).

     • Response time <24h for dentists and clinics.

     • Feedback loop established (collect recurring problems → report to Ops + Product).

2. QA / Product Manager Hire

   • Focus: structured testing, product stability, milestone delivery.

   • Deliverables:

     • Formal QA checklist for SaaS + configurator.

     • Bug reporting and triage system live.

     • All major workflows tested before launch (payments, order placement, configurator).

3. Lab Network Onboarding (Hundredjack Labs)

   • Focus: external production capacity.

   • Deliverables:

     • Finalized SOPs for mouthguard production (standardized across labs).

     • First 2 external labs certified and trained.

     • Quality audit system active (traceability, lot numbers, compliance).

4. Marketing Expansion

   • Focus: early demand generation and brand credibility.

   • Deliverables:

     • Campaigns running in Italy + Estonia.

     • At least 3 new key partners signed (athletes, clubs, or influencers).

     • Active social channels with growing engagement.

5. Ops Manager Continuation

   • Oversee dentist onboarding process.

   • Maintain reporting cadence across all hires.

   • Update documentation with QA processes, customer success playbooks, and lab SOPs.

Principle

This phase is about scale and reliability. The system must prove it can handle:

• New clinics joining smoothly.

• Products being delivered at consistent quality.

• Marketing driving real demand.

If Phase 2 built the product, Phase 3 ensures it works under pressure and the market actually starts moving.